Nathan's Famous Hot Dogs are synonmous with high quality and great taste.  Loved by generations of hot dog connoisseurs.  Adored by the rich and famous.  It's the hot dog that comes with its own devoted brand-loyal fans.  And every Fourth of July Nathan's generates peak levels of consumer awareness with ESPN's annual broadcast of the International Hot Dog Eating Contest on Coney Island in New York City.  You can benefit from the huge awareness of the Nathan's brand to drive even greater sales and profits.